Trademarks are arguably a company’s most valuable asset because they distinguish its goods and services from competitors. According to the United States Patent and Trademark Office (USPTO), the number of new trademark registrations by fiscal year increases by the year. In 2021, there were nearly 435,000 new registrations.

The skilled intellectual property lawyers at Ream Law Firm, L.L.C., have extensive experience helping companies protect their trademarks. Trademark lawyers help clients obtain and monitor trademarks and service marks in the United States and around the globe.

The attorneys at Ream Law Firm, L.L.C., handle all types of trademark-related matters, including but not limited to trademark and service mark registrations, false advertising claims, unfair competition claims, registration investigations, trademark defenses, and others. Mr. Ream serves clients in Kansas City, Missouri, and throughout Johnson, Kansas, and Jackson counties.



What Is a Trademark?

A trademark is any recognizable symbol, word, phrase, sign, logo, or a combination that identifies the source of the goods of one company from those of competitors. In other words, a trademark is what makes your customers recognize your goods among competitors. Trademarks are used for a company’s distinguishable goods, while service marks are used for the company’s services.

What Can Be Trademarked?

Any word, name, phrase, slogan, symbol, design, logo, color, sound, or another distinguishable element can be trademarked. Essentially, you can trademark anything that distinguishes your goods from the goods of other companies. Anything you trademark lets your customers easily identify your goods among the same or similar goods offered by your competitors. To protect your intellectual property, consider working with an experienced trademark attorney.

What Protections Does a Trademark Allow?

Once your trademark application is approved, you – as the owner of the trademark – will have exclusive rights to the trademark at both the state and federal levels. Having exclusive rights to a trademark means that no one else across the United States can use your trademark to sell their goods or services.

Competitors could knowingly use your trademark for their gain, which is why you might want to register your trademark with the USPTO. A trademark gives you the ability to litigate trademark infringement in state and federal courts. Having trademark rights also increases the value of your business.

What Are The Benefits of Registering a Trademark?

Registering a trademark helps ensure that your competitors will not use a similar trademark to confuse and divert your customers. Having a registered trademark gives your business exclusive rights that can last indefinitely as long as you continue using the trademark regularly to identify your goods or services.

If you register a trademark, your exclusive rights allow you to bring legal action against anyone who infringes upon your trademark rights. Once your trademark is registered, you can record it with the U.S. Customs and Border Protection to prevent others from importing counterfeit goods into the country.

Ultimately, the greatest benefit to registering a trademark is that your hard-won ideas—and the future of your business—will be protected.


The intellectual property lawyer at Ream Law Firm, L.L.C., assists clients in the protection and management of trademarks, copyrights, patents, and other types of IP. Dale J. Ream is a mentor for businesses of all sizes and has the necessary skill and resources to defend clients’ trademark rights and litigate different types of trademark-related matters. Attorney Ream, who has served as a registered patent attorney for more than 25 years, has prosecuted hundreds of patent applications in Kansas City and across the state of Missouri. For more information about how to safeguard your ideas, set up a consultation today.